The viewership numbers shattered prior records with a substantial increase in the number of fans tuning in to watch the World Cup.
The International Cricket Council (ICC) has proven that the Women’s T20 World Cup 2023 held in South Africa has emerged as a big success, courtesy of the terrific viewership files throughout broadcast and digital platforms.
Notably, the eighth version of the women’s marquee tournament used to be held in South Africa between 10 February and 26 February, whereby the dominant Aussies clinched their document sixth title in opposition to the hosts in the summit clash.
The match was once the most watched women’s ICC tournament to date with international viewing hours breaching the 190-million mark, a 44% enlarge from the 2020 T20 World Cup in Australia. Moreover, the most watched fixture in India used to be the conflict against arch-rivals Pakistan, which garnered a blended 32.8 million stay viewing hours throughout the Star Sports community and Disney+ Hotstar.
Geoff Allardice, the chief govt of the ICC, expressed his pleasure at the unheard of numbers attained in the course of the path of the competition.
“The ICC Women’s T20 World Cup 2023 broadcast and digital numbers are any other instance of the splendid development that is being made to speed up the increase of women’s cricket. As a strategic precedence for the sport, we are working tough to have interaction followers and new audiences with our ICC Women’s events,” stated Geoff Allardice as stated by means of the ICC.
In addition to this, the digital channels of the ICC noticed a sharp upward push of 26% video views throughout the a variety of channels. This protected the T20 World Cup 2023 accomplishing 1.39 billion video views as in contrast with the 2020 version in Australia which earned 1.1 billion.
Despite India no longer achieving the summit conflict of the event, the whole stay viewing hours throughout tv and digital structures noticed an uptick of 57% from the 2020 edition. In total, the viewership numbers shattered prior data with an extend of 790% of followers tuning in to watch the World Cup as published by using the ICC.
The boom of the recreation in the women’s subject has multiplied immensely and the target audience engagement all through the tournament most likely backs the notion. The ICC will hope to breach these files in the 2024 T20 World Cup which will be held in Bangladesh.