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Techno Paints signs Mahesh Babu as brand ambassador

He will be the company’s brand ambassador for a period of two years, the company announced on Wednesday

Hyderabad: Hyderabad-based Techno Paints has announced the appointment of top Tollywood actor Mahesh Babu as its brand ambassador.

He will serve as a brand ambassador for the company for two years, the company announced Wednesday.

“The image of Prince Mahesh Babu as a symbol of youth will help our company expand. Fortune Group founder Akri Srinivas Reddy said.

“For 22 years, we have provided the business-to-business (B2B) segment with quality paints and quality painting services. We have implemented more than 1,000 projects in Andhra Pradesh, Telangana and other parts of the country,” he said

The company aims to capture his 25% market share in his Rs 12 crore paint industry in Telugu countries.

“This goal he will achieve within 12-18 months. Our products are sold at 5,000 touchpoints. We have already produced 2,000 colors. We recently added 1,000 colors. We have introduced a color bank so that we can quickly provide the colors our customers want. Only multinational companies can offer this opportunity. We recently introduced products such as wood adhesives, tile primers, wood polishes and water repellents,” he explained.

Techno Paints He set up 25 locations to ensure timely supply of paints. “We have set up a central storage facility of 50,000 square meters in Patancher.Currently, our production capacity is 100,000 tons.Our new factories in Parnadu and Visakhapatnam in Andhra Pradesh and Orissa We plan to start production next year, which will increase our production capacity to 2.5 million tons,” said Srinivas Reddy.

Techno Paints recently received a large scale project from Telangana Government. As part of that, the company undertook painting jobs in 26,065 schools as part of the “Mana All Mana Buddy” and “Mana Basti Mana Buddy” projects. The company completed over 80 of his real estate projects in the last fiscal year and now has over 140 projects. The company has 250 employees and up to 4,000 painters directly or indirectly work for the company.



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